Measuring Success

keywords seoMeasuring your sites keywords is one of the ways to ensure a higher ranking, but it’s not the only way to keep the sites heart beating; you need other methods of measurement to balance everything out. Tools like Google Analytics are there to guide your website to the organic search results it needs to remain powerful. So here’s a step-by-step explanation to help you understand Google Analytics: To view how much traffic is being generated through the organic search results, you’ll have to go to your “Channel Grouping” report which can be found by clicking “Acquisition > All Traffic > Channels, and this will allow you to see traffic sources divided into channels; click on “Organic Search” to get a detailed description of nothing but organic search traffic metrics.

This will give you the leg up on popular keywords generating traffic, the top sites producing valuable search traffic, and what search engines are bringing in said traffic. To measure the quality of the traffic derivation, you’ll need to go to the “Assisted Conversions” report, and that’s obtained by getting to “Conversions > Multi-Channel Funnels > Assisted Conversions. And you can use this to contrast the rise and decline of traffic through each passing month. To do so, just set the date to “Last Month” and compare to the current month. With this, you’ll be able to see conversions related to search, frequent visits to your site, and even accidental conversions; where a company stumbles across your site but exits out.

web trafficTo add a net value to your organic traffic to determine how much your keywords would cost if they were purchased in “Google AdWords Campaign”, you’ll need to log in to Google Adwords and sync up your “Analytics” with your “Search Console Account.” Go to “Acquisition > Search Engine Optimization > Queries”to find keyword searches. Then open your “AdWords” account in a new tab and go to “Tools > Keyword Planner, and from there you will want to go to click on “Get search volume data and trends;” search for top keywords in your Analytics Queries report and click “Get search volume.” Now on the next screen click “Keyword Ideas” and from there you’ll be able to see each keyword you’ve entered with a Suggested bid amount next to it that shows what advertisers are paying per click for each keyword being searched. This is a good way to keep up with how much your traffic revenue would cost per click.