The Basics of SEO

back-to-basics

Search Engine Optimization acts as the very tool that helps your website birth the kind of information needed to succor a thriving website for your business. Sounds useful, doesn’t it? Well, it gets a little bit more complicated. In order for your website to produce the endless answers for every question a person asks, you need what is called “algorithms.” These little puppies are the worker bees in the hive of your Phoenix SEO, and they make it possible for that data to be churned into search results. To be able to keep your website alive and well, you need these algorithms to keep people searching for what they need; this generates a bigger buzz for your website and establishes it as the number one go-to site.

So let’s break it down in simple terms so you can get a better idea of what you need to do to engender these finite calculations into the leading ingredients for your SEO. The words you use will determine what the search results spits out. If someone is searching for cat accessories, then the search engine condenses the solution to the key words being used; in this case, “cat” and “accessories.” Titles are also crucial because search engines pay close attention to page titles, seeing as how they summarize what content is inside that page. This is arguable the second most important aspect of your SEO. The page title is at the very top of your browser and it’s also what shows up on Google when people look for you; having an effective page title is an absolute essential. Next up is links.

seo backlinksWhen a certain web page is linked to another, it’s really a form of suggestion to readers letting them know that the particular website being promoted has credible information; a web page can garner significant attention in the search engine depending on the number of links being transmitted to it. The words that are in the links play a role too. If your web page says, “Guitar Center has a lot of guitars,” and the word “guitar” is linked, then the search engine can delineate that “guitarcenter.com” is related to the word “guitar.” So when someone searches for guitars, then that website fares well as being highly ranked. Finally, search engines look for sites with captivation and original content, along with an exponential number of links; this determines a website’s popularity and well it ranks among the others. And those are really the basic components that are used to create an SEO with sustainable content that helps your website to flourish.